DIGITAL STRATEGY EXPERIENCE STRATEGY FINANCIAL SERVICES

Design Thinking for Banks and Financial Services Conference

On September 27-28, Marcus Evans hosted its 3rd annual Design Thinking event specifically for Banks and Financial Services in New York City.

Among this years’ speakers were Design Thinking Agencies SapientRazorfish and Extractable.

Additionally the following organizations took part:

Wells Fargo Advisors
Morgan Stanley
U.S. Bank
TIAA
MasterCard
SMO Financial Group
JP Morgan Chase
Vanguard
Aflac
USAA
TD Bank
HCL
CIBC
Charles Scwab
PayPal
RBC
Northern Trust
HCL

An impressive list for discussion and collaboration. A few of the themes that seem to keep coming up in this conference and others around how to use data to be predictive in solutions rather than reactive. This is quite a shift for financial services as retail banking has been stagnating in growth and new solutions are needed as digital services dominate.

Artificial intelligence, and predictive models are becoming more relevant to investor population to help consumers have a more informed relationship with their finances. What does this mean? Each organization thinks about it differently, but data is the key to making informed decisions and point to problem areas. As such, many financial institutions are looking into upgrades and improvements in data systems and data sciences.

It’s an and positive interesting trend to see design thinking coupling with data in an industry that has been notoriously behind in system integration, CRM, and other connected services. The path is being set and it will be very interesting to see what advances and solutions are designed and developed in these organizations and how it shapes our relationship with financial knowledge and use going forward.

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